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Anderson
Higgins Advertising Division - Account Team
Account
Supervisor: Jeff Anderson, Owner / Partner
Experience: Account Executive, Young and Rubicam West;
Advertising Manager, Home Fed; Marketing Research Director,
Home Fed; Director of Marketing and Research, KFMB Stations.
Jeff
Anderson holds both undergraduate and graduate degrees
in Business with a marketing emphasis. He owns an accreditation
as a Certified professional Consultant to Management
(CPCM) and has served on the Board of Directors of the
Advertising Club. He is a current member of the Qualitative
Research Consultants Association and the American Marketing
Association.
Jeff
has worked as marketing and advertising strategist for
more than 450 firms, from major retailers and financial
institutions to manufactures and medical firms. Specializing
in consumer behavior as a person's lifestyle and attitudes
affect it, he has combined state-of-the-art segmentation
techniques with award-winning creative. This has also
allowed AH! Marketing Driven Advertising to be able
to predict with a high degree of confidence the media
and copy platform most apt to motivate a target audience
to purchase what you have to sell.
His
copy points hit the "hot buttons" of a targeted
group of individuals, resulting in great creative which
in turn results in increased sales -- not just advertising
awards.
Creative
Director: Dennis Higgins, Partner
Experience: Creative Director, Buchanan/Vinson Advertising;
Graphic Communications Director, KFMB-TV 8 (CBS affiliate).
Dennis
Higgins has been awarded over thirty-five Emmys and
similar creative awards. His practical approach and
strong work ethic makes for an unusual combination of
a highly creative individual who makes client deadlines.
Dennis
holds a degree in Graphic Communication from San Diego
State University.
Our
goal is to see you be successful! We perform as your
partners bringing our expertise to you.
AH!
clients are experiencing success thanks to the dynamics
of our research, planning, promotion, advertising placements,
film / video production and overall marketing skills.
Let
our mix of expertise breed more success for you too!
If
you have any questions or comments, please don't hesitate
to give one of us a call.
Our number is 858-794-9596.
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