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Anderson
Higgins Advertising Division - Creative
Process
Unlike
most firms who often base their creative on opinions
and "gut feel", we base our creative on extensive
market research. By first doing the research necessary,
we are able to produce well thought out and targeted
spots. If primary research is necessary (surveys or
focus groups) no one is better equipped than our firm.
Often, secondary research is also collected and analyzed.
Once the current levels of awareness or images of a
client are established, consumer behavior, demographics,
psychographics and economic and geographic factors are
incorporated into the mix of information.
Our
experience has found that the marketing research doesn't
become a barrier -- but actually enhances our creativity
in a focused and effective direction catching the attention
of those most apt to purchase your product or service.
Our
goal is to see you be successful!
We
perform as your partners bringing our expertise to you.
AH!
clients are experiencing success thanks to the dynamics
of our research, planning, promotion, advertising placements,
film / video production and overall marketing skills.
Let
our mix of expertise breed more success for you too!
If
you have any questions or comments, please don't hesitate
to give one of us a call.
Our number is 858-794-9596.
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