|
Anderson
Higgins Advertising Division - Our
Philosophy
We've
observed that most large agencies with reputations established
long ago for breadth of service, international capabilities,
and client size are now beginning to turn away from
the very elements they once proudly touted. Many are
scrambling to reorganize into smaller "creative"
units, emphasizing reduced overhead, increased teamwork
and focused client service.
We
have also considered the increasing number of smaller
"hot shop" agencies more capable of doing
hip, cutting-edge work. The work seems to perform well
for some clients (and award shows), but not so well
for those whose situations require more strategic discipline.
We've
concluded that to be the smartest agency in today's
economic climate, we must offer the wisest combination
of both. That is, AH! Advertising must possess the
strategic marketing ability of the larger, established
agencies, with the creative impact and economic efficiencies
of a smaller creative shop.
With
the collective experience of more than thirty years
in the advertising business, including key positions
at the most successful local and international advertising
agencies, major media entities and corporate advertising
clients, we believed we could form an ideal mix of creative
talent and marketing expertise. And we believed that
we could draw on our past experience to create a new
order of advertising agency. One that would be better
structured to service its clients with increased focus
and efficiency.
By
eliminating layers of bureaucracy and streamlining departments
to a minimum.
AH!
Marketing Driven Advertising's philosophy of "full
service" means more than creative services and
cost effective placement of advertising. AH! also provides
strategic marketing services. These services often will
incorporate marketing research and planning, through
Jeff
Anderson Consulting, Inc.
Thus, AH! Advertising was founded on the idea that we
could truly maximize a client's investment by creating
strategically precise, creatively distinctive advertising,
as economically efficiently as possible.
Our
goal is to see you be successful!
We
perform as your partners bringing our expertise to you.
AH!
clients are experiencing success thanks to the dynamics
of our research, planning, promotion, advertising placements,
film / video production and overall marketing skills.
Let
our mix of expertise breed more success for you too!
If
you have any questions or comments, please don't hesitate
to give one of us a call.
Our number is 858-794-9596.
|