Watch this Blog for Focus Groups Moderator Techniques
by Jeff Anderson, President Jeff Anderson Consulting, Inc.
Over the next few months I will use this blog to explain some of the skills a successful moderator must know to create a successful focus group discussion.
A successful focus group discussion is very different than a normal, interactive casual conversation. The focus group moderator has a job to do and must get reactions and answers to a long list of important questions. The moderator must also get these answers through relatively equal contributions from eight to ten strangers, and do all this in less than two hours. Continue reading