Author Archives: Jeff Anderson

Advertising Professor

Posted on May 2, 2012 by Jeff Anderson

I am happy to tell you that beginning this month I will be teaching an Introduction to Advertising class on-line at National University.

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Focus Group Moderating Techniques– Part Two: Keeping the Group Moving

Posted on February 27, 2012 by Jeff Anderson

There are at least four key principles to follow to create the necessary, conversational dynamics of focus groups that will keep it moving in the direction you need: “Finish the Sentence” (FTS) Probe  Probe the “Group Synergy”  “Excuse my Interruptions”  “Setting … Continue reading →

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Focus Groups Moderator Techniques

Posted on November 29, 2011 by Jeff Anderson

Watch this Blog for Focus Groups Moderator Techniques  by Jeff Anderson, President Jeff Anderson Consulting, Inc. Over the next few months I will use this blog to explain some of the skills a successful moderator must know to create a … Continue reading →

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