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Importance
of Market Research - Market Planning
Constructing
a product or a marketing or advertising plan to help
ensure success.
This
type of marketing problem may involve the following
types of information needs:
- If
there is a need for the product
- Who
will buy the product, and how they will be reached
- How
much the product should cost
- How
the product will be distributed and how the market/trade
areas are defined
- The
types of promotion that will be required
- Who
the competitors are
- What
the market potential of the product is
.
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