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Importance
of Marketing Research - Problem Solving
Resolving
specific marketing problems. These might include:
- Why
sales are low or down from previous measurements
- If
sales could be higher, why advertising is not bringing
in new customers
- Why
previous or current advertising or promotional activities
have been unsuccessful
- Why
the current customer base is diminishing
- Why
existing distribution channels are not sufficient
- Why
customers are dissatisfied
- How
the product can be improved
- Whether
product lines should be increased/decreased
- How
market share can be increased
- What
customer expectations are
.
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