What Specific Areas Does the Target Market Profile^TMCover?

Product Categories:

Airline Travel
Apparel - Women's/Men's/Children's Furniture
Automobiles/Motor Vehicles
Beer Brands
Carbonated Beverages
Car Stereos
Electronic Home Entertainment (Stereo/VCR)
Fast Food Restaurants
Financial Institutions

Full-Service Restaurants
Furniture
Grocery Stores
Hospitals/Health Care
Lumber/Building Supplies/Hardware
Paint/Paint Supplies
Personal Computers (Home /Office)
Shopping Centers Frequented
Real Estate

Demographics…

Age
Children Under 18 in Home
Credit Card Ownership
Education
Ethnicity
Full- or Part-time Employment
Home Ownership/Rental
Household Income

Household Size
Living Area
Marital Status
Occupation
Sex
Type of Residence (Condo, etc.)
Wage-earners in Household

Leisure-graphics…

Active (Physical work-outs, team sports, individual sports, camping, etc.)
Passive (Viewing movies, performing arts, sports, music, etc.)
Home/Family (Picnics, children's activities/games, house projects, gardening, etc.)
Vacation Destinations (Mode of transportation)

Psychographics…

Are your customers or prospects…

Conservative or Liberal
Forward-thinking or Living in the Past
Flexible in Their Thinking or Habitual
Risk-takers or Security-conscious

In addition to an array of other attitude and lifestyle parameters.

Purchase Motivations…

Price
Convenience
Service Aspects
Variety
Quality of Goods

Media Habits…

Television (Favorite local evening news/times and days most apt to view)
Radio (Favorite station and total listening, day-parts)
Newspaper (Penetration, sectional readership, advertising circulars, time spent reading)
Direct Mail (Readership penetration)
Internet, Social and Mobile

How to Get Started with Target Market Profile

Jeff Anderson Consulting, Inc. works directly with you to customize the questionnaire parameters and geographic distribution for the sample frame.

Jeff Anderson Consulting, Inc. will provide the following:

Primary research survey
Internet Delivery of custom, interactive TMP reports
All data entry
Summary of sales application instructions
Programming applications
Training manual
Summary report and lead list of target prospects (Action Items)

What Does Target Market Profile Cost?

To conduct a study of this nature yourself would easily cost six figures; however, because of our efficient delivery and methodology, the Target Market Profile can be yours for significantly less.

Call us at 858-794-9596, or email us to talk about your personal custom Target Market Profile.

Consumer Psychographics in use

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