|
What's
New ?
Here’s
what we’re doing right now to solve the marketing
problems of a few companies like yours…with research
Leap Wireless International/Cricket Communications
Cricket
Communications, a subsidiary of Leap Wireless International,
has hired us to test wireless phone pricing, features
and competitive concepts as they expand throughout the
country. To date, we have completed mall intercept studies
in over 20 geographic markets, helping Cricket to better
understand its potential customers and its competitors
in each region.
As
well, focus groups were recently conducted in one of
Cricket’s current markets to explore the potential
for a new phone entertainment service.
Focus
groups will also be held in three markets later this
month to explore current and potential customers’
expectations of wireless phone service providers.
SDSU College of Extended Studies
We’ve
been asked to conduct research for San Diego State University
as they examine the offerings in their Professional
Development Program. Survey research will begin next
month.
Lightspan
A
provider of online educational resources, Lightspan
recently hired us to test a new network of its products
and services among schools nationwide.
Also,
research scheduled to field this fall will measure customer
satisfaction and test product features among users of
a newly acquired network.
AC Transit
The
second phase of research for this Bay Area transportation
service will be fielded in October. As a follow-up to
focus groups conducted in Oakland earlier this year,
this quantitative phase will further address corporate
identify and logo awareness issues through survey research.
American Academy of Dermatology
Focus
groups were recently conducted at the AAD’s annual
meeting in Anaheim to determine the needs and desires
of member dermatologists with regard to clinical and
non-clinical publications. Concepts for enhancing AAD’s
monthly publication were tested.
…
and with advertising
AH!
Advertising continues its Trophy’s Restaurant campaign--Unique
Casual Dining–during the restaurant’s 10 year
anniversary period… Lee Hacksaw Hamilton, XTRA
Sports 690 afternoon radio talent, will continue broadcasting
live from the Newport Beach Trophy’s location every
other Thursday during 2001…
Through
radio advertising campaigns, we’re currently helping
Children’s Hospital San Diego to successfully find
and recruit medical research participants for several
pediatric dermatology research studies…
We
recently worked with Grossmont College to boost enrollment
through a schedule of radio spots and traffic sponsorships,
both in English and Spanish, airing through fall registration…
Be
listening for Miramar Kitchen & Bath’s new
kitchen and bathroom remodel promotion being advertised
through an aggressive local radio campaign…
|
