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Unique
Advantages
The
Target Market Profile© offers the most scientifically
accurate information available in that the sample is
drawn on a stratified random sample basis; that is,
a quota sample to assure an accurate representation
and cross-section of a specified marketplace - but selected
on a random probability basis. This means weighting
of under-represented segments of the population isn't
necessary. It is the truest reflection of a market's
population.
What
Can I do With the Target Market Profile©?
The
Target Market Profile© offers total flexibility
to generate clear, concise pictures of who your customers
are, who you share customers with, which advertising
media is most effective reaching your best customer
prospects and your market share. Having this information
allows you to increase your market share and increase
profits on a segment-by-segment basis.
Additionally,
once a target segment is determined, the Target Market
Profile© explains a segment's relative or unique
buying motivations and psychographics (their underlying
attitudes and lifestyles) helping you understand what
creative approaches or advertising platform may be most
effective.
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