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What
Specific Areas Does the Target Market Profile©
Cover?
Examples
include:
| Products
Catagories: |
|
|
Airline
Travel
|
Full-Service
Restaurants |
| Apparel
- Women's/Men's/Children's Furniture |
Furniture |
| Automobiles/Motor
Vehicles |
Grocery
Stores |
| Beer
Brands |
Hospitals/Health
Care |
| Carbonated
Beverages |
Lumber/Building
Supplies/Hardware |
| Car
Stereos |
Paint/Paint
Supplies |
| Electronic
Home Entertainment (Stereo/VCR) |
Personal
Computers (Home /Office) |
| Fast
Food Restaurants |
Shopping
Centers Frequented |
| Financial
Institutions |
Real
Estate |
| Demographics…
|
|
|
Age
|
Household Size |
| Children Under 18 in Home |
Living Area |
| Credit Card Ownership |
Marital Status |
| Education |
Occupation |
| Ethnicity |
Sex |
| Full- or Part-time Employment |
Type of Residence (Condo, etc.) |
| Home Ownership/Rental |
Wage-earners in Household |
| Household Income |
|
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|
Leisuregraphics…
Active
(Physical work-outs, team sports, individual sports,
camping, etc.)
Passive (Viewing movies, performing arts, sports, music,
etc.)
Home/Family (Picnics, children's activities/games, house
projects, gardening, etc.)
Vacation Destinations (Mode of transportation)
Psychographics…
Are
your customers or prospects…
Conservative/Liberal
Forward-thinking/Living in the Past
Flexible in Their Thinking/Habitual
Risk-takers/Security-conscious
In
addition to an array of other attitude and lifestyle
parameters.
Purchase
Motivations…
- Price
- Convenience
- Service
Aspects
- Variety
- Quality
of Goods
Media Habits…
Television
(Favorite local evening news/times and days most apt
to view)
Radio (Favorite station and total listening, day-parts)
Newspaper (Penetration, sectional readership, advertising
circulars, time spent reading)
Direct Mail (Readership penetration)
Any
single variable or combination of the above variables
may be accessed to deliver the desired information.
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