|
Target
Market Profile - Report Generation
Reports
are accessible from an IBM compatible PC running Windows
95/98/NT, with a minimum of 16MB of RAM and a minimum
of 10MB of available hard disk space. The information
is designed to quickly provide the most useful information
all on one page. Your choice of reports consists of
the following:
-
Profile Report ...The profile report will allow
you to quickly see the demographic and psychographic
distribution associated with a "target group"
pulled from the data base. Target groups may be based
on any single variable or combination of variables.
-
Profile Index Report ...The index report allows
you to quickly compare and identify how a target group's
profile may differ from the total sample base. This
allows you to identify any problem areas as well as
any strengths or marketing opportunities.
-
Frequency Distribution Report ...The frequency
distribution report allows you to determine a target's
penetration by any number of variables -- or the market
share owned by a retailer in any surveyed product category.
-
Index Frequency Distribution Report ... This
particular report allows you to compare a target customer
to the total sample base.
-
Two-Across and Three-Across Reports ... These
reports allow you to generate side-by-side separate
demographic profiles by any series of targets.
-
Two-Across and Three-Across Index Reports ...
These reports allow you to develop an index comparison
by any number of separate targets or as a comparison
to the total sample base.
-
Base File Frequency Reports ... This report
allows you to quickly determine how surveyed individuals
answered any particular question -- through a raw count
and by a percentage distribution.
|
