If you’re unfamiliar with the ins and outs of marketing research, you may wonder what exactly is a focus group? What will I get? What will it cost?

Focus Groups are a qualitative method of marketing research. They are used as a discovery form of research, securing information and determining what it is you don’t know yet — that is, when you aren’t even sure of what some of the questions might be.

Focus groups will often be used in conjunction with quantitative research, such as survey projects. Sometimes groups are conducted before the survey to help formulate the questions; sometimes a focus group is run afterwards to more deeply explore the survey results. Read More

Knowing what your customer wants is a key factor to success in any type of business. One of the best ways to find this information is to conduct a survey. Read More

In the spring of 1992, we opened the doors of AH! Marketing Driven Advertising with a fairly idealistic goal.

To be the smartest advertising agency in the world, as judged by clients.
This goal cannot be achieved simply by growth or by winning awards. (Almost every agency can lay claim to at least one of these.)
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Jeff Anderson Consulting, Inc. offers the brain power, experience and creativity to answer your business and marketing problems — providing you a strategic advantage over your competition.

We believe Jeff Anderson Consulting, Inc. is the antithesis of the stereotypical green eyeshade market research consulting firm. Nor is Jeff Anderson Consulting, Inc. an entity which can ever be viewed as an off the deep-end or flakey creative shop.  Jeff Anderson Consulting brings a perfect blending of art with science in our marketing consulting services.

After all, the key reason for… Read More