Focus Group Research: “What I Get”
If you’re unfamiliar with the ins and outs of marketing research, you may wonder what exactly is a focus group? What will I get? What will it cost?
Focus Groups are a qualitative method of marketing research. They are used as a discovery form of research, securing information and determining what it is you don’t know yet — that is, when you aren’t even sure of what some of the questions might be.
Focus groups will often be used in conjunction with quantitative research, such as survey projects. Sometimes groups are conducted before the survey to help formulate the questions; sometimes a focus group is run afterwards to more deeply explore the survey results. Read MoreREAD MORE