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(NPS) Net Promoter Score Market Research

Last week I had the privilege of being the “key-note” speaker for the Harte-Hanks Market Intelligence annual meeting and spoke on the topic of customer satisfaction and (NPS) Net Promoter Score to help grow their business. I have been conducting customer satisfaction in-depth interview research and focus group product development research for Harte-Hanks for many years and now also conduct customer satisfaction research for their Aberdeen Group Division.