CONSUMER PSYCHOGRAPHICS HELPS COMPANIES MAXIMIZE MARKETING INITIATIVES AND ADVERTISING DOLLARS

The quest to learn more of what motivates consumers to make purchase decisions has prompted many companies to … Read More

(NPS) Net Promoter Score Market Research

Last week I had the privilege of being the “key-note” speaker for the Harte-Hanks Market Intelligence annual meeting … Read More

Market Research and Advertising Update

I guess you could call it a “bus driver’s holiday” but so often as marketers, we are working … Read More

Advertising Professor

Jeff Anderson to Teach Advertising I am happy to tell you that beginning this month I will be … Read More

Focus Group Moderating Techniques– Part Two: Keeping the Group Moving

There are at least four key principles to follow to create the necessary, conversational dynamics of focus groups … Read More

Focus Groups Moderator Techniques

Watch this Blog for Focus Groups Moderator Techniques by Jeff Anderson, President Jeff Anderson Consulting Over the next … Read More