CONSUMER PSYCHOGRAPHICS HELPS COMPANIES MAXIMIZE MARKETING INITIATIVES AND ADVERTISING DOLLARS
The quest to learn more of what motivates consumers to make purchase decisions has prompted many companies to … Read More
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(NPS) Net Promoter Score Market Research
Last week I had the privilege of being the “key-note” speaker for the Harte-Hanks Market Intelligence annual meeting … Read More
Market Research and Advertising Update
I guess you could call it a “bus driver’s holiday” but so often as marketers, we are working … Read More
Advertising Professor
Jeff Anderson to Teach Advertising I am happy to tell you that beginning this month I will be … Read More
Focus Group Moderating Techniques– Part Two: Keeping the Group Moving
There are at least four key principles to follow to create the necessary, conversational dynamics of focus groups … Read More
Focus Groups Moderator Techniques
Watch this Blog for Focus Groups Moderator Techniques by Jeff Anderson, President Jeff Anderson Consulting Over the next … Read More
